Korean Air has painted a Boeing 777-300ER (HL7204) in this special livery in support of the bid by the City of Busan to host the World Expo 2030.
The airline issued this statement:
Korean Air hosted an event at the airline’s hangar at Incheon International Airport to showcase a special livery in support of Korea’s successful bid to host the World Expo 2030 in Busan.
To support the bid, the airline unveiled a special Boeing 777-300ER livery featuring BLACKPINK, world-renowned K-pop group. Recognized globally, BLACKPINK is on a world tour to meet its 1.5 million global fans. In March, Korean Air signed a partnership agreement with YG Entertainment, and became the official airline sponsor of BLACKPINK’s world tour.
The special livery will begin its journey on May 4 departing from Seoul Incheon for Paris Charles de Gaulle and make stops in multiple destinations served by the 777-300ER fleet on the airline’s global network.
In addition to rendering travel arrangements for the Bureau International des Expositions (BIE) Enquiry Mission in April, the airline is also featuring promotional video clips on its inflight entertainment system and at Seoul Incheon International Airport lounges. Korean Air’s inflight magazine, Morning Calm, also features promotional articles highlighting Busan’s capabilities to host the World Expo.
In other news, Korean AIr has also unveiled a logo jet dedicated to its employees with this announcement:
During a recent employee appreciation event, Korean Air unveiled a unique way to show its gratitude: a 777-300ER aircraft featuring the names of its over 20,000 staff worldwide.
Painted on the sides of the plane’s classic livery are the phrases “Our Pride” and “We are Korean Air” along with thousands of names of the airline’s employees from around the globe. This custom aircraft joins Korean Air’s fleet of 25 Boeing 777-300ERs and will fly on multiple long-haul routes to Europe, the Americas and Australia, among others.
The aircraft was introduced at Korean Air’s Family Day weekend on April 29-30, where close to 9,000 airline employees and their families were treated to food trucks, cotton candy stands, massage chairs, photo booths and play zones at the airline’s Seoul Gimpo hangar. Children also participated in safety sessions, including hands-on CPR sessions hosted by Korean Air’s in-house Aeromedical Center.
Stars from the Korean Air Jumbos volleyball team were on the scene to take pictures with fans and hand out autographed volleyballs.
Korean Air organized the event to recognize its employees’ resolve and hard work and to provide an opportunity for family members and friends to better understand the airline.
In showcasing the special livery at the employee event, the airline demonstrated its commitment to actively support a positive workplace culture, and will continue to introduce policies that allow its people to feel connected to the company and its culture.