Alaska Airlines and the Surfrider Foundation announced today a national partnership focused on protecting coastal habitats through efforts such as reducing plastic waste and engaging employees and communities in beach cleanups across the West Coast and throughout the Hawaiian Islands. Alaska and Surfrider, both West Coast-based organizations with broad national reach, will collaborate to help protect our coastlines, expand education and awareness of the challenges that threaten our ocean, beaches and marine environments, and grow participation in beach cleanup and habitat restoration activities along the coasts.
Launching this Earth Month, Alaska and Surfrider will organize a series of events to invite Alaska employees and members of our West Coast communities, including California, Hawaii and the Pacific Northwest, to clean up beaches through Surfrider’s extensive network of grassroots leaders and volunteers. They will also work together on ongoing cleanup and restoration projects and collaborate on education and advocacy to support the reduction of single-use plastics.