airBaltic has announced a unique opportunity to provide transportation of the Stanley Cup – the championship trophy awarded annually to the National Hockey League (NHL) playoff champion. It was carried from the Hockey Hall of Fame in Toronto to Riga and afterwards to Tampere, as a part of the 2023 NHL Hockey Day in Finland. airBaltic operated flights from Frankfurt to Riga and from Riga to Tallinn.

The Stanley Cup is a trophy awarded to the winner of the world’s professional ice hockey championship, an annual play-off that culminates the season of the NHL. The Stanley Cup was first awarded in the 1892–93 season and is the oldest trophy that can be won by professional athletes in North America. The cup’s donor was a governor-general of Canada, Frederick Arthur, Lord Stanley of Preston, for whom it is named. The cup became the sole property of the NHL in 1926. It holds engraved names of teams and individuals, who have won the trophy. The only Latvian, whose name can be found on the cup, is Sandis Ozolinsh (1995–96 Colorado Avalanche).