As previously reported, Emirates has updated its livery. Here is a view of A6-EOE arriving at Zurich with the new look.
Copyright Photo: Emirates Airline Airbus A380-861 A6-EOE (msn 169) ZRH (Andi Hiltl). Image: 960337.
Emirates’ new 2023 livery
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Air Malta’s new livery
Air Malta is updating and simplified its livery with the pending delivery of the pictured Airbus A320-251N 9H-NEE (msn 11366).
The updated livery has removed the previous large “Malta” titles and intricate tail design of the previous livery.
Copyright Photo: Eurospot.
Emirates refreshes its livery
Emirates refreshes its livery with this announcement:
The distinctive livery of the world’s largest international airline, Emirates, has undergone a refresh.
Sir Tim Clark, President Emirates Airline said: “Aircraft livery is the most instantly recognisable brand real estate for any airline. It’s a visual representation of our unique identity, something we wear proudly, and display in all the cities we fly to around the world. We’re refreshing our livery to keep it modern, without losing the key elements of our identity such as the UAE flag on our tailfin and the Arabic calligraphy.”
Eagle-eyed plane spotters and fans will immediately notice changes to the tailfin and wingtips. In this latest design, the UAE flag on the Emirates tailfin is much more dynamic and flowing with a 3D effect artwork, and the wingtips have been painted red with the Emirates logo in Arabic calligraphy “popping” out in reverse white. Passengers onboard with a window view will see the UAE flag colours painted on the wingtips facing the fuselage.
The signature gold “Emirates” lettering across the main body in English and Arabic is also bolder, and 32.5% larger. On the aircraft belly, Emirates has retained its iconic red branding which it introduced in 2005. The website URL “Emirates.com” has been dropped from the design.
This is the 3rd iteration of Emirates’ official aircraft brand colours. The original livery unveiled with the airline’s launch in 1985 had its first refresh 14 years later, with the delivery of Emirates’ first Boeing 777-300 at the 1999 Dubai Airshow.
The first aircraft to sport Emirates’ newest livery is A6-EOE, an Airbus A380, which has rolled out of Emirates Engineering this week after its makeover. Its first deployment will be to Munich on March 17 as flight EK51.
The new livery will be gradually applied across the rest of the existing Emirates fleet with 24 aircraft, including 17 Boeing 777s, expected to sport the refreshed livery by the end of 2023. All new Emirates aircraft, from the first Airbus A350 entering the fleet in August 2024 will be delivered in this new livery.
Emirates’ original livery in 1985 was designed by UK design company Negus & Negus. All of the airline’s subsequent aircraft colours were created by its inhouse design team. Over the years, Emirates’ numerous colourful and eye-catching aircraft livery have included bespoke designs to drive sponsorship brand association, and for special occasions such as the UAE’s 50th Jubilee livery, and Expo 2020 Dubai.
Emirates aircraft photo Gallery:
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HK Express introduces a new livery with the first Airbus A321neo
HK Express (Hong Kong Express) will soon take delivery of a new Airbus A321neo (B-KKA).
The new addition is painted in the new purple and while livery featuring a new “e” logo.
The new brand was formally announced previously on January 11, 2023 with this announcement:
Hong Kong’s low-cost carrier HK Express has announced the launch of its new corporate identity and brand positioning, “Gotta Go”, together with a series of refreshed brand assets across its website, mobile apps, key visuals, uniforms, and aircraft livery. Jeffrey Ngai, the popular actor and singer, participated in the launch event to witness this defining moment for HK Express.
Committing to returning operations to pre-pandemic levels by the end of the first quarter of 2023 with more than 400 flights per week, HK Express sees this as an optimal moment to rebrand as consumers in Asia seize the opportunity to travel again. With a forward-looking brand identity, the new brand positioning, “Gotta Go”, aims to encourage spontaneity and invoke a new, free-spirited travel attitude, appealing to our target customer who is bold, dynamic and lives in the moment.
“Three years have passed since the start of the pandemic. Just as travellers have gained new perspectives on travel, so has HK Express. Our refreshed brand concept reflects our zest for adventure and readiness to help like-minded travellers to explore the world on their own terms,” said HK Express CEO Mandy Ng. “I’m equally proud to see HK Express leading the way in shaping a more sustainable and inclusive workplace through the launch of our new uniforms. I can’t wait to see how these bold new uniforms empower our team to delight our customers on the ground and in the skies.”
Across all marketing channels, the airline’s revamped visual identity enhances communication through direct and simple designs. For instance, simple icons and graphics are used. Overall brand identity is expressed with a new logo, composed of a journey symbol and updated wordmark. The symbol, which looks like a small letter “e” in bespoke shades of purple, symbolises the start of a journey. It ends with a new Cyan, representing the freshness and novelty of the personalised journeys and experiences HK Express brings to each customer. Like the simple excitement of seeing a notification pop up, there’s always something new for customers to look forward to, even if they’re flying back to familiar places.
Together with its new logo, brand positioning and key visuals, HK Express is introducing a new set of cabin crew uniforms which embodies the brand’s dynamism, spontaneity and diversity. Designed by Hong Kong’s leading sustainable fashion designer, Mountain Yam, the new uniforms include an option with trousers for female cabin crew, together with a mix and match of different apparel for all cabin crew based on their personality. Dress shoes have also been replaced with sneakers – a symbolic shift from conventional rigidness to self-expression and creativity. Other design breakthroughs include upcycled materials from previous uniforms, while leftover fabrics will be used to create upcycled teddy bears, bringing new life to old uniforms.
Mountain’s collaboration with HK Express is the result of a shared vision for a more sustainable tomorrow: “I wanted to break the cliches and stereotypes of classic airline uniforms, and infuse innovation into the new uniform collection. Given the unique positioning and service offering of HK Express, this series of smart casual clothing with options for cabin crew to express their unique personality reflects Hong Kong’s renewed vibrancy and optimism.”
The revamped campaign also extends to new aircraft livery, featuring the iconic shades of purple and white, and embellished with the new Cyan. The “e” shaped journey symbol on winglets, vertical stabilizer and the bottom of the fuselage evokes the start of a pleasant journey with HK Express.
The new aircraft livery, which will be gradually rolled out across the airline’s fleet, will debut with the delivery of HK Express’ first Airbus A321neo aircraft in the first half of 2023.
Photo caption: HK Express CEO Mandy Ng and Jeffrey Ngai with the new HK Express logo
Photo caption: The Asia-inspired and minimalist uniforms reflect HK Express’ dynamism, confidence and casual energy
Photo caption: The new aircraft livery embodies HK Express’ new corporate identity
HK Express aircraft photo gallery:
Boliviana de Aviación-BoA introduces a new livery with its first Airbus A320-200
Boliviana de Aviación-BoA has introduced a new livery with its first Airbus A320-200. The new livery features native art on the tail.
The Bolivian flag carrier is adding two Airbus A330-200s to replace its Boeing 767-300s on its long-range routes, especially Miami.
The pictured N1452X (top) was formerly operated by Virgin Australia as VH-XFH. The airliner is being leased from Avolon and is expected to take on a CP- registration on delivery.
Top Copyright Photo: Boliviana de Aviacion-BoA Airbus A330-243 N1452X (msn 1452) SBD (Michael B. Ing). Image: 960090.
BoA – Boliviana de Aviación aircraft photo gallery:
