Cathay Pacific Cargo becomes Cathay Cargo

Cathay Pacific Airways has rebranded its cargo division will this announcement:

Cathay is excited to announce the launch of Cathay Cargo, a rebrand of its cargo business, and a change of name from Cathay Pacific Cargo. The change aligns with the airline’s overarching brand redesign, and reinforces the existing strong brand association and perceptions held by its customers. Cathay Cargo aligns with the same purpose, vision and values of our master brand Cathay and all of its subsidiary brands, including Cathay Pacific, the passenger airline, and Cathay, the everyday lifestyle offering. 

Cathay Cargo is united behind Cathay’s vision to become one of the world’s greatest service brands, and plays an integral role in helping to fulfil that aspiration through its world-class air cargo network, which transports products that facilitate trade across the entire Cathay network and beyond. Shipping directly to more than 70 destinations worldwide, Cathay Cargo is committed to advancing the development of all destination countries served by Cathay’s more than 200 aircraft.

Photo: Cathay Cargo

Cathay Cargo has invested in technology in recent years. This includes Ultra Track, a multi-dimensional track-and-trace service that gives customers near-real-time information on the airport-to-airport leg of the shipment journey using low-energy Bluetooth data-loggers; and, Click & Ship, an intuitive online booking service available 24/7 with instant processing and confirmation.

As part of its rebranding campaign, Cathay Cargo’s website has been revamped to reflect the brand ethos, and enable users to easily access popular features such as booking, track and trace, and flight availability, whilst also providing a clear showcase of recent campaign offers and featured solutions. The rebrand will connect Cathay Cargo to the master Cathay brand – a premium travel lifestyle brand offering a range of products and services that create more value for customers and partners. Cathay Cargo will have more exciting initiatives in the coming months as the company works toward a complete rebrand.